Branding

From concept to creation, I developed the Vacant Wheel brand to reflect our commitment to quality and sustainability. Our hexagon-shaped logo symbolizes balance and harmony, combining modern playfulness and elegance. The color palette of earthy tones evokes a sense of natural beauty, with pops of bright color on our labels and print material for a little playfulness and fun. Every element, from typography to packaging, is designed to create a cohesive and inviting feel, representing our eco-friendly and artisan values. This thoughtful design approach ensures that every touchpoint, from our website to our product packaging, conveys a sense of warmth and sustainability, resonating with our audience’s love for clean and beautiful products.